Every young soccer player dreams of playing on the same field as their heroes. Now, they can.

After a historic championship run that saw Toronto FC winning the MLS Cup, Canadian Championship, and Supporters’ Shield, we moved the pitch TFC won on from BMO Field to a youth soccer field and replanted it, inspiring future generations to play like champions.

TV + ONLINE VIDEO

CASE STUDY

PRESS
The Drum, Little Black Book, Trend Hunter, Strategy Magazine, Ads of the World, Shots, Source Creative, The Message, Glossy, AdHugger, Adnews, Very Busy Brands

CREDITS
Agency: FCB
Chief Creative Officers: Jeff Hilts, Nancy Crimi-Lamanna
Group Creative Directors: Jeremiah McNama, Andrew MacPhee
Senior Art Director: Naeem Walji
Senior Copywriters: Jason Soy, Brahm Finkelstein
Producers: Dana Klyszejko, Sarah Michener, Anne Marie Martignago
Director: Jake Kovnat