McDonald's | Frequent Fryer Program
Ever wonder what McDonald’s is like in other countries? You’re not alone. To help McDonald’s fans find out firsthand, we created the Frequent Fryer Program.
Now you can fry around the world to try regional fries in Paris, Tokyo, Rome, or Berlin. Please eat your own fries before assisting others.
TEASER
ONLINE VIDEO
TRAVEL COLLECTION
Instead of making the usual branded merch, we designed travel items as secondary prizes.
SPOTIFY + RADIO
SOCIAL
Of course, we parodied in-flight instructions and other airline-y things for additional campaign assets.
PRESS
Little Black Book, Strategy Online, Trend Hunter, Yahoo Finance, Fortune, MSN, Nasdaq, TheStreet, Swagger Magazine
BUSINESS RESULTS
In just a few short weeks, the program really took off, racking up some impressive campaign numbers.
Week 1
+ 49% App Installs
+ 36% Registrations
+ 7% Purchases
Week 2
+ 74% App Installs
+ 62% Registrations
+ 72% Purchases
Week 3
+ 77% App Installs
+ 53% Registrations
+ 144% Purchases
AWARDS
Effies | 2 Bronze
Strategy Awards | 1 Shortlist
CREDITS
Agency: Cossette
Executive Creative Directors: Jason Hill, Greg Kouts
Group Creative Director: Leilah Ambrose
Associate Creative Director: Zuheir Kotob
Associate Creative Director: Jason Soy
Designers: Luisa Bojaca, Evan Kaminsky
Producers: Tiffany Ling, Cameron Cale
Director: Scott Cudmore