Every July 1st, over 200,000 people in the province of Quebec, Canada move in a tradition called Moving Day. It’s a day when fingers take a beating—from lifting boxes, rearranging furniture, getting caught in doors, you name it. So, as the home of Finger Lickin’ Good, we created an insurance policy to compensate injured fingers with free KFC.

TV + ONLINE VIDEO

CASE STUDY

OUT-OF-HOME

HOTLINE
Here’s the full hotline experience for anyone wanting to hear an automated message from KFC’s Finger Injury Claims Department.

PRESS
Contagious, Ad Age, Famous Campaigns, Campaign Canada, Little Black Book, Adweek, David Reviews, Strategy Online, Clube de Criação, Mercado Negro, Advertising Vietnam

AWARDS
AToMiC Awards | 1 Silver
Applied Arts Advertising | 2 Awards
Ad Age | Creativity Top 5
Ad Age | Editor’s Pick

CREDITS
Agency: Courage Inc.
Chief Creative Officers: Dhaval Bhatt, Joel Holtby
Associate Creative Directors: Zuheir Kotob, Jason Soy
Producers: Clair Galea, Katie Fowler, Sunaina Arora
Director: Sam Hughes