Voice assistants have a hard time understanding the Down syndrome community due to atypical speech patterns. So, we got Google to partner with the Canadian Down Syndrome Society and invited people with Down syndrome to donate their voices to improve the technology.

CASE STUDY

ONLINE VIDEOS

PRESS
BBC News, Ad Age, Adweek, Muse by Clio, Business Insider, Newsweek, New York Post, Huffington Post, CBC News, Toronto Star, CTV News, Little Black Book, The Hill, Strategy Magazine, Ethical Marketing News, Shoot, Shots, The Message, Disability Scoop, TechRepublic, MediaPost, Digital Trends

AWARDS
Cannes Lions | 1 Titanium Shortlist, 3 Gold, 2 Silver, 5 Bronze, 7 Shortlists
One Show | 2 Best in Discipline, 1 Penta Pencil, 12 Gold, 4 Silver, 1 Bronze, 4 Merit, 3 Shortlist
D&AD | 1 Graphite Pencil, 1 Wood Pencil, 2 Shortlist
Clios | 1 Grand, 3 Gold, 4 Silver, 1 Bronze
Clio Health | 3 Gold, 1 Silver, 3 Bronze
ANDYs | 2 Gold
Webbys | Nominee
Gerety Awards | 1 Gold
ADCC | 4 Gold, 5 Silver, 1 Bronze
Epica | 1 Silver
Communication Arts Interactive
Marketing Awards | 1 Gold, 2 Bronze
Strategy Magazine | Digital Campaign of the Year
CMAs | 2 Gold
AToMiC Awards | 1 Grand Prix, 4 Gold, 3 Silver, 2 Bronze
Media Innovation Awards | 1 Best of Show, 4 Gold
Strategy Awards | 1 Gold, 2 Silver, 1 Bronze

CREDITS
Agency: FCB
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Associate Creative Directors: Elma Karabegovic, Michael Morelli, Marty Hoefkes
Copywriter: Shannon McCarroll
Senior Copywriter: Jason Soy
Producers: Sarah Michener, Kristine Lippett
Director: Scott Drucker