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McDonald's | Steal My Fries

After a year of social distancing, you start missing things about your friends you never thought you’d miss—like how they always steal your fries.
So when people were finally able to hang out again, we celebrated with three simple words: steal my fries.

TV + ONLINE VIDEO

 
 
 
 

TIKTOK
If you thought, “Hey that was kinda catchy, I’d like to sing along,” here’s the karaoke version.

 

COMMENTS

PRESS
Adweek, Ad Age, Strategy Online, Campaign Canada, Trend Hunter, Little Black Book, Creative Review, Shots, David Reviews, Best Ads, The Chicago Daily Tribune, Crain’s Chicago Business, la Réclame, B&T Magazine, Clube de Criação, B9, Eslogan Magazine, The Stable, La Criatura Creativa, Content Marketing Observer, Designers Union, Air of melty, Adbrands, Genius

AWARDS
London International Awards | 1 Bronze
Clio Music Awards | 1 Bronze
ADCC | 1 Bronze
Lürzer's Archive | Issue 5+6-2021
Communication Arts Advertising | 1 Shortlist
Gerety Awards | 1 Shortlist
Music+Sound Awards | 1 Finalist
Campaign Canada | The Mighty List – Our 10 Favourite Creative Ideas for 2021

CREDITS
Agency: Cossette
Global Chief Creative Officer: Peter Ignazi
Executive Creative Directors: Craig McIntosh, Jaimes Zentil
Group Creative Director: Alexandre Gadoua
Senior Art Director: Zuheir Kotob
Senior Copywriter: Jason Soy
Producer: Lindsay Hann
Director: Max Sherman

Steal My Fries

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Steal My Fries 〰️