One of the big draws of IKEA's Pick-Up and Order Points is their flat rate shipping fee. You can literally ship an entire room to a nearby store for only $20.
We brought that benefit to life with a print series that was later adapted into in-store posters.

CREDITS
Agency: Leo Burnett
Chief Creative Officer: Judy John
Group Creative Directors: Morgan Kurchak, Fernando Hernandez
Art Director: Sally Fung
Copywriter: Jason Soy